Hi there

I'm Sonny Chatrath.

Director of Sales · Airline & Agency Partnerships · New York City

I grow airline and agency revenue by structuring high-ROI contracts, shifting share through targeted incentives, and resolving escalations fast. Twenty-five years across luxury ticket fulfillment, consolidators, and agency leadership.

based in
New York City
working in
B2B Travel · GDS/NDC
in the game
Since 2001
Est. 2001
Portrait of Sonny Chatrath
share shifter
airline
contracts.
B2B travel.
0+
Years in B2B travel
$0M
Largest TMC win
0%
Consolidator revenue growth
+0%
Avg. transaction value lift
Win the contract. Earn the share shift.
Then make the service worth coming back to.
— a working philosophy
a little about me

My story, in short.

I started in 2001 by founding Air Savings Travel — the first South Asian agency with a fully functional online booking engine. By year five we hit a $9M run-rate.

Since then I've led sales and tech at consolidators, the American Express Rep Office, Mill Run Tours, Huntington Travel, and now serve as Director of Sales at Up and Away Travel — building luxury B2B air for host and boutique agencies.

Along the way: a $10M TMC contract, two multi-year deals worth $2M, +35% in average transaction value, and reservations teams of 20+. The constants are airline contracts, NDC/GDS distribution, and turning service recovery into long-term loyalty.

  • Mar 2025 — present
    Director of Sales
    Up and Away Travel · NYC · luxury B2B air for host & boutique agencies
  • 2022 — 2025
    Manager of Sales, Tech & BD
    Huntington Travel Group · launched a Canadian brand into the U.S.
  • 2016 — 2020
    Sales Director
    American Express Rep Office · $5M incremental sales · +35% ATV
  • 2001 — 2014
    Founder & President
    Air Savings Travel · $9M run-rate · 9-person team
what I bring to the table

Three things I do well.

/01

Airline contracts & share shift

Negotiating private fares, overrides, and incentive programs that shift production toward partner carriers. Recertifying consortia and renewing terms that lift margins and ATV.

Overrides Incentives Consortia recert Corporate RFPs
/02

GDS & NDC distribution

Hands-on with Amadeus, Sabre, and NDC content — reducing ADMs, improving close rates, and standardizing reporting across refunds, exchanges, and waivers.

Amadeus Sabre NDC ARC / IATA
/03

Agency & team activation

Building, training, and directing reservations and sales teams up to 20+. Activating TMCs, consortia, and corporate accounts through co-op marketing and CRM hygiene.

TMC partnerships Co-op marketing Team leadership Service recovery
the receipts

Experience & track record.

six chapters across 25 years →

And three earlier chapters —

04
Sales Director · American Express Rep Office · $5M incremental sales · +35% ATV
Feb 2016 — Dec 2020
05
Sales Manager · Mill Run Tours · 300% revenue growth · launched 60-agent VOIP contact center
Oct 2014 — Feb 2016
06
Founder & President · Air Savings Travel · $9M run-rate by year five · 9-person team
Jun 2001 — Sep 2014
a working philosophy

In my words.

You miss 100% of the shots you don't take. The work, in any role I've held, is to align commercial, trade marketing, and revenue management — then execute with discipline. Capture share. Build loyalty. Make the next deal easier than the last.

— Sonny on growing airline & agency revenue
off the clock

Off-script — actor, producer, amateur chef.

I'm a South Asian actor and producer based in New Jersey, actively shaping the entertainment industry since 2007. I've appeared in 22 feature and short films, TV commercials, and hosted shows — and produced multiple shorts and web series. I founded South Asian Artists of North America, a community where I mentor and connect aspiring artists.

22acting credits
4produced
1+2win + noms
19years on screen
🎬 Actor & Producer 🎤 Host 👨‍🍳 Amateur chef 📍 Monmouth County, NJ Punjabi · Hindi · Nepali · English
last but not least —

Let's talk.

If you're an airline, a TMC, a consortium, or an agency owner who wants more share, better margins, and cleaner distribution — drop a note below. I'll write back from my private inbox.

No mailing list. No bots. Just me reading your note.

or find me here —
— Sonny
Get in touch LinkedIn